CARSON CITY, Nev. (AP) — State officials have approved $800,000 in public relations contracts to urge Nevada families to save for college.
The state Board of Examiners on Tuesday approved a $600,000 contract with Amplify Relations to advertise Nevada's 529 college savings plans and prepaid tuition program. The Reno-based PR firm's clients include numerous Republican elected officials and the Nevada Health Link insurance portal.
Officials also approved a $200,000 contract with the Abbi Agency for social media and digital marketing services. That firm's clients include Travel Nevada.
Grant Hewitt of the Nevada Treasurer's Office says the marketing money was approved by lawmakers and has long been a part of the budget, but was previously divided among the individual savings programs. The programs will now be marketed together in a campaign scheduled to launch in August.