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Nevada Public Radio Media Kit
The Las Vegas Strip
Nevada Public Radio

Corporate Support

NPR FOR SOUTHERN NEVADA

Nevada Public Radio bonds this region through a profound desire to better understand the news events that shape our world.

Underwriting on Nevada Public Radio delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media. In addition, your support for a respected non-profit positions you as a good corporate citizen.


Underwriting messages acknowledge the financial support of businesses, individuals, foundations, municipal, state and federal agencies, political candidates, and non-profit organizations. Underwriting is not traditional advertising, but provides powerful marketing benefits in an environment free of commercial clutter.


View Media Kit

Independent. Trusted. Vital.

For more than 40 years, Nevada Public Radio has been a pillar of trust, providing our community with reliable and unbiased local, national, and international news.

Building Community &
Connection

Leaders and lifelong learners rely on Nevada Public Radio to deliver independent, missiondriven journalism with programs from NPR, the BBC, and other broadcast partners, along with context and understanding through locally-produced media such as KNPR’s State of Nevada and Desert Companion magazine.

Modern Media &
Timeless Appeal.

Nevada Public Radio engages audiences anywhere through a robust suite of distribution channels, including traditional radio, streaming via knpr.org, smart speakers, mobile devices, and the NPR App.

Meet your new audience today.

Corporate support of Nevada Public Radio aligns your brand with the trusted integrity and the social responsibility public media provides.

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We deliver dependable information to communities
across Nevada

0%

Of listeners have taken action based on an NPR sponsorship anouncement.

Kantar, NPR State of Sponsorship Survey, March 2022

0K

Impressions monthly for web tile ads

Nevada Public Radio

0K+

Newsletter Subscribers

Nevada Public Radio

0%

More likely than the average Las Vegas household to have an income of over $100,000

Las Vegas; Scarborough R1 2023:

MODERN MEDIA WITH TIMELESS APPEAL

Nevada Public Radio engages audiences anywhere through
a robust suite of distribution channels.

Our programming includes news, analysis, and cultural information backed by trusted journalism from NPR, BBC, Mountain West News Bureau, myriad broadcast partners, and a team of local journalists and storytellers who bring you the stories that matter most to our community.

ONLINE

Digital Communications

Streaming KNPR and KCNV, plus the latest news headlines from NPR, KNPR, Desert Companion magazine, and our partners

360,000
Impressions monthly for web tile ads
32,000
Newsletter Subscribers
10,600
Weekly Streaming Listeners on KNPR
Desert Companion

ON AIR

Broadcast & Streaming

Nevada Public Radio is the trusted source of news, information, and analysis—as well as classical music—
for hundreds of thousands of Nevadans.

78,000
Weekly Radio Listeners (KNPR)
2.25 Hours
Average Weekly Time Spent Listenting (KNPR)
34,000
Weekly Radio Listeners (KCNV)
3.75 Hours
Average Weekly Time Spent Listening
Desert Companion

IN PRINT

Desert Companion

Nearly 98,000 readers can’t get enough of this quarterly collection of curiosity, wonder, enthusiasm, cynicism and weird defensiveness that is Southern Nevada’s premier cityregional magazine. Desert Companion celebrates the valley’s vibrant arts, culture and dining scenes, along with serious narrative journalism and thoughtful perspective.

25,000
Circulation Per Issue
98,402
Readership Per Issue (Nearly 4x Touch)
136%
More likely to be employed in management,
business, and financial operations
35%
More likely to hold a college degree
Desert Companion