Author Natasha Dow Schüll says the way slot machines are built, from the screens to the chairs, serves a very specific purpose. That purpose is to get players into the "machine zone" where they are drawn into a zombie-like state and the world around them disappears. Dow Schüll spent 15 years researching how slot design can keep players engaged for more than 12 hours at a time and the harmful effect it has. We'll talk with Dow Schüll about her book and slot addiction.
Natasha Dow Schüll, associate professor at MIT’s Program in Science, Technology, and Society and author of ADDICTION BY DESIGN: Machine Gambling in Las Vegas