Gary Loveman quit his teaching job at Harvard Business School in 1998 to join a casino in Las Vegas. It was the first step in a series of events that would redefine the way casinos gather and profit from data about their customers.
Writer and fellow at Harvard’s Institute for Quantitative Social Science, Adam Tanner, spent some time with Loveman and researching Caesars Entertainment -- the biggest gambling company in the world.
What Tanner gets out of his time spent with Loveman is his book “What Stays in Vegas – The World of Personal Data-Lifeblood of Big Business and the End of Privacy as We Know It.”
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Adam Tanner, author of “What Stays in Vegas – The World of Personal Data-Lifeblood of Big Business and the End of Privacy as We Know It.”
https://www.youtube.com/watch?v=x0vO8gyIDIw
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