Sportsbook operator William Hill announced a partnership with the Vegas Golden Knights.
The move marks the first-ever sort of agreement between a National Hockey League Team and a sports book.
William Hill and the Golden Knights will collaborate on engaging with fans through various media and advertisements.
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William Hill currently operates 108 race and sports books in Nevada and is the state’s leading mobile sports betting app.
The Vegas Golden Knights open their 2018-19 season on Thursday, Oct. 4 at T-Mobile Arena when they take on the Philadelphia Flyers.