Sportsbook operator William Hill announced a partnership with the Vegas Golden Knights.
The move marks the first-ever sort of agreement between a National Hockey League Team and a sports book.
William Hill and the Golden Knights will collaborate on engaging with fans through various media and advertisements.
William Hill currently operates 108 race and sports books in Nevada and is the state’s leading mobile sports betting app.
The Vegas Golden Knights open their 2018-19 season on Thursday, Oct. 4 at T-Mobile Arena when they take on the Philadelphia Flyers.