Latino leaders and civic groups launched a bilingual campaign this week in Nevada and other states to register new voters and increase Hispanic participation at the polls this fall.
The goal is to register 150,000 new Latino voters nationwide, including 15,000 in Nevada.
Ben Montessoro, the executive director of Mi Familia Vota, said more than 13,500 new Latino voters have been registered in Nevada over the past four years, and the campaign announced this week aims to increase that number in Las Vegas and Clark County.
According to numbers from the Pew Research Center, Latinos make up 28 percent of the state population, but only 42 percent of them are registered to vote compared with 81 percent of white voters. The mobilization campaign is called “USA Tu Poder” – Use your power.