SALT LAKE CITY (AP) — Republican presidential candidate Marco Rubio is pitching himself as a fresh face in his party's crowded primary contest.

The Florida senator spoke to about 300 people at a rally in Salt Lake City on Monday before heading off to a private fundraiser nearby.

The 44-year-old Rubio spoke about outdated government policies that haven't kept up with disruptive technologies such as ride-hailing company Uber.

He called the 2016 election "a generational choice," a remark seen as a subtle jab at 62-year-old Jeb Bush, a fellow Florida Republican.

Rubio didn't mention Bush or any of the other 2016 contenders by name.

He drew his loudest applause in conservative Utah with calls to repeal President Barack Obama's 2010 health care law and beef up military spending.