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College athletes struggle with personal attacks on social media

Social media has allowed college athletes to grow their brands and cash in on marketing deals. But as online harassment grows, players and coaches increasingly ask themselves: Is it worth it?

Copyright 2025 NPR

Becky Sullivan
Becky Sullivan has reported and produced for NPR since 2011 with a focus on hard news and breaking stories. She has been on the ground to cover natural disasters, disease outbreaks, elections and protests, delivering stories to both broadcast and digital platforms.
Sink your teeth into our annual collection of dining — and drinking — stories, including a tally of Sin City's Tiki bars, why good bread is having a moment, and how one award-winning chef is serving up Caribbean history lessons through steak. Plus, discover how Las Vegas is a sports town, in more ways than one. Bon appétit!