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A third of Nevada small businesses use TikTok. If it goes away, how would that affect Nevada?

TikTok and the Department of Justice will face off next month in Washington in front of a panel of federal appeals judges over the fate of the popular app. But lawyers for TikTok say the government is trying to ban the service based on secret evidence. The Justice Department counters that material is classified.
Michael Dwyer
/
AP
TikTok and the Department of Justice will face off next month in Washington in front of a panel of federal appeals judges over the fate of the popular app. But lawyers for TikTok say the government is trying to ban the service based on secret evidence. The Justice Department counters that material is classified.

In just over 10 weeks, TikTok could be banned in the United States unless its Chinese parent company, ByteDance, sells it to a non-Chinese owner. The debate surrounding the app’s future is fueled by concerns over national security, with lawmakers fearing it could be used by the Chinese government for surveillance or political interference.

Since its launch in 2016, TikTok has grown to 170 million users nationwide, with about 1 million actively using the app. In Nevada, roughly 35% of small businesses say TikTok is critical to their operations. The platform also supports nearly 2,000 jobs and generates an estimated $46 million in taxes.

If TikTok is banned, what impact will it have on Nevada’s businesses, economy, and digital landscape?


Guests: Benjamin Morse, digital and social media lecturer, UNLV; Kari Garcia, owner, TSP Baking Company; Sarah Hester Ross, Las Vegas performer and TikTok content creator

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