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Trade Show Groups Organize To Fight For Battered Industry's Survival

Associated Press
Associated Press

Convention industry officials can only dream of a packed trade show floor, like CES was at the Las Vegas Convention Center in January.

With a COVID-19 vaccine on its way to U.S. patients, can business start to slowly get back to normal?

That's the hope of companies across Las Vegas' $10.5 billion convention and meeting industry.

Leaders from the many sectors of the live events business have banded together to form an intiative, GoLiveTogether, to both lobby for government assistance, and prepare themselves for a return to commerce.

Meanwhile, the convention centers, contracting firms, design houses, hotels, restaurants, and countless other service companies that rely on trade shows are bleeding jobs and revenue at a record pace.

David Audrain, Executive Director, Society of Independent Show Organizers;  Jen LaBruzza, National Sales Manager, Classic Exhibits;  Sue Sung, Senior Vice President of Corporate Strategy, Freeman

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Desert Companion welcomed Heidi Kyser as staff writer in January 2014. In 2024, Heidi was promoted to managing editor, charged with overseeing the Desert Companion and State of Nevada newsrooms.