Allegiant Air is now a sponsor of NASCAR.
Vegas Inc. reports that the Las Vegas-based discount airline signed a multi-year partnership deal with the car-racing organization this week ahead of NASCAR events this weekend at Las Vegas Motor Speedway.
Financial terms of the sponsorship were not disclosed.
Allegiant has targeted racing fans in the past. The airline sponsors GMS Racing and Allegiant CEO Maurice Gallagher's son drives for the team.
