U.S. shoppers are expected to spend more than ever on Halloween this year

By Alina Selyukh

Published October 28, 2025 at 1:33 PM PDT

Reusing, planning ahead and hunting for joy, shoppers are expected to spend a record amount this Halloween.

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Business

Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she covers retail, low-wage work, big brands and other aspects of the consumer economy. Her work has been recognized by the Gracie Awards, the National Headliner Award and the Society of American Business Editors and Writers.

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