Not even a pandemic can slow the growth of Spiegelworld.
The entertainment group behind the show, Absinthe, just opened Superfrico, a Strip restaurant with a party-like atmosphere.
The Italian restaurant is adjacent to the Cosmopolitan showroom where Spiegelworld produces the variety show Opium.
Ross Mollison, Spiegelworld’s founder and impresario, said his initial idea was to better soundproof the theater to more completely separate the spaces, but resort executives envisioned the area as complementary venues, as the rooms had originally been designed.
“One day, the Cosmopolitan said to us, ‘Well, what if we didn't separate them? What if we actually re re-united them, and see if we can actually make the sum of the two parts more?’ And so that's where it began,” Mollison told State of Nevada.
The result are places where people can go from the “really fun party environment” of the restaurant to the show, or take in a meal and enjoy the restaurant’s live entertainment.
“All the artists from Opium are appearing at various moments throughout the night,” said Mollison, who added that Superfricoisn’t a typical supper club where performers take the stage at a set time each evening.
“We don't really have a stage in the restaurant anywhere,” Mollison said. “There are places that we use as stages. But that might be a bar that might be a bit of a banquette, that might be a box that someone's dragged into the restaurant to stand on.”
The company also recently announced it was opening three new productions across the country, including a disco-themed show on the Strip at the Linq.
The show and space will come together in 2022 and be ready for what Russell predicts is a pending return to normalcy in Las Vegas following the pandemic.
“Because there is enormous demand for restaurants right now,” he said, “I think that the demand for live entertainment for production shows will really start to build from probably the first or second quarter of next year.”
Ross Mollison, founder and impresario, Spiegelworld
