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UNR To Use Red Crosswalks, Bull Horns For Pedestrian Safety

RENO, Nev. (AP) — Campus police are teaming up with students at the University of Nevada, Reno to use red paint and bull horns to alert distracted pedestrians to get off their cell phones and pay attention when crossing the street.

University Police Services and the Associated Students of the University of Nevada say they'll kick off a new safety campaign Monday by painting red safety zones at crosswalks on Virginia Street from 10th to 15th streets.

The zones will say: “Be safe! Look up from your phone in this zone.”

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Campus police and student volunteers will also be using bull horns to call out distracted pedestrians.