That's the idea brewing in the mind of the guy behind the "Seven Sins" novel-comic-book-entertainment franchise:
Seven Sins contains all the elements that you would expect from a Vegas-based crime/action/adventure caper; gambling, violence, luxury, intrigue and some dark secrets. Without giving away any spoilers, Tiranno's mysterious past (which revolves around an ancient medallion) is the key motivating factor behind the why's and how's of the story. His ultimate goal, however, is to blend reality and fantasy even further by actually building the Seven Sins Casino and Resort on the Vegas Strip, the fictional casino owned and operated by Michael Tiranno in the novel.