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To instill confidence, China tries to reassure private entrepreneurs of support

A seminar marking the 30th anniversary of the Guangcai Program, a public undertaking that aims to unite private entrepreneurs to promote common prosperity, in Beijing, Oct. 14, 2024.
Gao Jie
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Xinhua News Agency via Getty Images
A seminar marking the 30th anniversary of the Guangcai Program, a public undertaking that aims to unite private entrepreneurs to promote common prosperity, in Beijing, Oct. 14, 2024.

BEIJING — Every once in a while, China's government makes a high-profile effort to right a wrong or rehabilitate a well-known person who has fallen from favor. They are gestures to restore public confidence in authorities.

And restoring confidence is vital for China's economy, as it struggles to maintain slowing growth amid a mounting trade war with the U.S.

In meetings with foreign investors and domestic entrepreneurs this spring, the government has taken pains to reassure them of official support and protection, telling them they have a green light to start businesses, create jobs and benefit society. But this is a message that entrepreneurs have heard at other times over the decades, and it points to a fundamental tension between the state and private entrepreneurs.

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The return of Jack Ma

One of the most telling examples was the reappearance of Jack Ma, former CEO of Chinese e-commerce giant Alibaba.

Alibaba's co-founder Jack Ma (center) attends a meeting marking the 40th anniversary of China's "reform and opening up" policy at the Great Hall of the People in Beijing in December 2018.
Wang Zhao / AFP via Getty Images
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AFP via Getty Images
Alibaba's co-founder Jack Ma (center) attends a meeting marking the 40th anniversary of China's "reform and opening up" policy at the Great Hall of the People in Beijing in December 2018.

In 2020, Chinese regulatory authorities launched an anti-monopoly investigation into Alibaba and suspended the massive stock market listing of Ant Group, the company's financial arm. This happened after Ma had made comments critical of China's financial regulators.

Ma moved to Japan, where he kept a low profile. But in February, he resurfaced at a high-profile meeting in Beijing, where China's leader Xi Jinping hosted the nation's top tech firm executives.

"Those who get rich first should promote common prosperity," Xi told the CEOs.

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Xi has been vague about what specific policies he will use to achieve common prosperity — a shared level of wealth or relative income equality. But the general message and context were clear.

Is the crackdown on tycoons over?

"The general background is, the private sector has been operating under tremendous regulatory pressures and constraints in the last three or four years," says Huang Yasheng, an economist at MIT's Sloan School of Management.

These included an antitrust investigation into a food delivery platform and penalties on a ride-hailing firm over data security.

Analysts say the aims of the crackdown on tech firms and entrepreneurs appear to include breaking up monopolies, limiting income inequality, strengthening national security, and reminding the executives who is boss.

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State media neither mentioned Ma's name nor quoted any of his remarks back in February. And yet, just the image of Ma shaking hands with Xi Jinping at the Beijing meeting was enough to signal that Ma had been rehabilitated.

It was, says Huang, "not a direct message that the crackdown was reversed, but at least the message is that from now on, you're OK."

Similarly, China has overturned wrongful convictions of ordinary people to try to restore public faith in China's justice system. In one notable 2016 case, China's Supreme Court exonerated a man more than two decades after he was executed for a murder he did not commit.

But authorities are seldom forced to admit responsibility or held accountable for these miscarriages of justice, which, to many people, "is incredibly unsatisfying" as an outcome, says Huang.

One entrepreneur wants his assets back

Besides Jack Ma, at least one other Chinese entrepreneur who fell afoul of the law hopes he'll be rehabilitated too.

Gu Chujun, then chairman and CEO of Greencool Technology Holdings Ltd., at a press conference on the company's results in Hong Kong in 2002.
Dickson Lee / South China Morning Post via Getty Images
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South China Morning Post via Getty Images
Gu Chujun, then chairman and CEO of Greencool Technology Holdings Ltd., at a press conference on the company's results in Hong Kong in 2002.

Gu Chujun was born in a rural area of eastern China 66 years ago and rose to become, according to Forbes magazine, one of China's richest entrepreneurs around the turn of the century. He built a business empire of dozens of companies, the crown jewel of which was an appliance maker called Kelon Electrical Holdings Company.

"Local officials thought that I had run this company very well, and they wanted to take it away from me," Gu tells NPR. "They didn't negotiate or say, 'I want to buy your company.' Instead, they tried to arrest me and forced me to sell it. And if I had refused, they would have just taken it."

Gu was arrested in 2005 and convicted of embezzlement and fraud — charges he says were trumped up. He was sentenced to 10 years in jail but served only seven.

In 2018, Xi Jinping met with business executives in a bid to reassure entrepreneurs of the government's support and protection.

The following year, China's Supreme Court cleared Gu of three out of four charges. But the court let stand one charge of misappropriation of funds, Gu says, so that law enforcement authorities wouldn't be held accountable for wrongly prosecuting him.

A court awarded some $67,000 in compensation for his time in jail, but Gu says he refused the money because it was a tiny sum compared to his assets — which he wants back.

"For my company shares and 1,300 acres of land, I want $6.8 billion," Gu says. "It's OK if they only give me a few hundred million dollars, but not giving me a penny would be going too far."

He is suing local governments to get his assets back, but his case is two decades old and it remains uncertain that he will succeed.

Gu notes that China's parliament considered a new law last month that would protect private businesses from officials who try to take their money. But the law failed to pass this session of parliament.

China's economic management agency, the National Development and Reform Commission, did not respond to questions from NPR about Gu's case and efforts to reassure entrepreneurs.

Entrepreneur Gu Chujun hopes government efforts to reassure the private sector will help him get $6.8 billion in assets back from local governments.
Anthony Kuhn/NPR /
Entrepreneur Gu Chujun hopes government efforts to reassure the private sector will help him get $6.8 billion in assets back from local governments.

Official reassurance in the past came during easier economic times

Huang Yasheng notes that China has previously taken high-profile measures to reassure private entrepreneurs and boost the economy, such as amending the constitution to legalize private businesses in 1988 and protect private property rights in 2004.

As of the end of 2024, China had more than 55 million private enterprises. The private sector contributed more than half of the country's tax revenue, 60% of national gross domestic product and 80% of urban jobs, according to the Ministry of Industry and Information Technology.

Huang says that encouraging the private sector was easier in the past, when "China had this pent-up entrepreneurship waiting to be unleashed into the economy." He adds: "The situation today is entirely different."

Today, he notes, the low-hanging fruit of productivity gains and rapid economic growth have been picked. China has produced more than the world can consume, and the country is saddled with overcapacity and heavy debt.

Now, he argues, whether Chinese entrepreneurs decide to start businesses or invest is not just about government policy. It's also about the overall economic situation and whether people think they can make money.

And that situation is far less favorable now, he says, than the last time the government tried to reassure entrepreneurs in 2018.

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Anthony Kuhn
Anthony Kuhn is NPR's correspondent based in Seoul, South Korea, reporting on the Korean Peninsula, Japan, and the great diversity of Asia's countries and cultures. Before moving to Seoul in 2018, he traveled to the region to cover major stories including the North Korean nuclear crisis and the Fukushima earthquake and nuclear disaster.