LAS VEGAS (AP) — Camping World has increased its commitment to NASCAR's Truck Series with various monetary rewards.
Company CEO Marcus Lemonis at the start of the season announced a slush fund to help cash-strapped teams and 10 or so could be sponsored by Camping World in Friday night's race at Las Vegas.
Camping World is already the title sponsor of the Truck Series. Lemonis' generosity isn't entirely altruistic. He recognizes the brand value earned for Camping World with each deal he negotiates.