The National Football League could rake in an additional $2.3 billion a year from the legalization of sports betting.
A recent study commissioned by the American Gaming Association shows the numbers could be that high as early as 2020.
The research comes after the Supreme Court ruling in May that overturned the ban on sports betting in all other states besides Nevada.
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Several states have now opened the gates for sports betting, prompting some lawmakers to call for federal regulation.
The AGA represents gaming companies like Caesars Entertainment and MGM Resorts International and is trying to address concerns from professional sports leagues who worry sports betting could undermine the legitimacy of their games.