RENO, Nev. (AP) — Uber plans to bring ridesharing to either side of Lake Tahoe before the end of the year.
The Reno Gazette-Journal reports a recent agreement with Nevada allowed the company to launch simultaneously on the California and Nevada sides of Lake Tahoe.
Company spokeswoman Laura Zapata says being fully regulated in Nevada makes it easier to launch in area where people will frequently cross the state line.
Zapata says people have been asking about Tahoe in anticipation of what is expected to be an awesome ski season.
Drivers can drop off passengers in Nevada or California, but must be licensed to drive in the state where they pick up fares.
Zapata said Uber is recruiting drivers and could launch as early as next week, though an exact date is unknown.