LAS VEGAS (AP) — Another part of the drought-ridden West is attempting to make water conservation sexy, this time with funny ads in Las Vegas.
The Southern Nevada Water Authority this week launched a campaign on television, radio, print and social media themed: "There's Nothing Sexier Than Saving Water."
The advertisements depict people adjusting watering clocks as members of the opposite sex ogle with lust.
It coincides with the new fall restrictions that began Tuesday, which limit watering to three days a week through Oct. 31.
The water agency said the messages for the area's 2 million residents were created to target a larger audience, using humor to remind users to be compliant.
In June, San Francisco officials also unveiled sexy ads, which urged residents to go "full-frontal" and take short, steamy showers.