Two UNLV students won a national competition and three-thousand-dollars each in scholarship money earlier this month. They had to think like political marketers: figuring out how to market ads to an imaginary audience, and get a hypothetical referendum passed. Would they put ads on TV or radio? And how many? And what groups of people were they targeting? We talk to the two winners, plus a marketing consultant on what the job's like in the real world.
GUESTS Jami Vallesteros, graduate, UNLV Maria Jose Flor Agreda, student, UNLV Darcy Neighbors, founder/CEO, CIM Marketing Partners