an member station

Primm Valley Resorts, who owns Terrible's Hotel Casinos in Las Vegas as well as Buffalo Bill's and Whiskey Pete's casinos on the Nevada California border, is banking on a whole new segment of the population to boost up business. Hispanics. Primms is offering bilingual dealers as well as more Hispanic musical performers. Is it working? Are Hispanics generally a reliable customer base for casinos?

Stuart Richey, Marketing for Primms

Support comes from

Now Playing
My Queue
Press Play to start audio

My Queue

Nothing Playing

Add some items to your playlist to play them.