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The Aladdin Hotel will be 're-branded' as Planet Hollywood by it's new owners. We asked Vice President of Brand Services at R&R Partners, Dale Erquiaga for his thoughts on brands and who the new Aladdin will appeal to.

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Aladdin
KNPR
Nevada Yesterdays
Apr 05, 2016

Aladdin, Part 2

Aladdin Hotel
KNPR
Nevada Yesterdays
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