Listen

News 88.9 KNPR
Classical 89.7 KCNV

member station

NPR
The Two-Way

Adidas Apologizes For Congratulating 2017 Boston Marathon 'Survivors'

524694927_1369207956.jpg

Adidas apologized for its "insensitive" choice of words in a marketing email to customers sent a day after the 121st Boston Marathon.
Elise Amendola, AP
Adidas apologized for its "insensitive" choice of words in a marketing email to customers sent a day after the 121st Boston Marathon.

Adidas is apologizing after a marketing email sent a day after the 121st Boston Marathon referred to runners as having "survived" the race.

According to images circulated on social media, the apparel company emailed customers Tuesday with the subject line, "Congrats, you survived the Boston Marathon!"

Social media users quickly highlighted the tone-deaf phrasing, considering the 2013 Boston Marathon bombing by brothers Tamerlan and Dzhokhar Tsarnaev that killed three people and injured more than 260 others.

The Associated Press notes that at least two survivors of that attack ran this year's race. It's unclear if they received the email.

In a statement, Adidas calling the race "one of the most inspirational sporting events in the world."

"Clearly, there was no thought given to the insensitive email subject line we sent Tuesday," the statement reads. "We deeply apologize for our mistake."

Copyright 2017 NPR. To see more, visit http://www.npr.org/.

Support comes from

You won’t find a paywall here. Come as often as you like — we’re not counting. You’ve found a like-minded tribe that cherishes what a free press stands for.  If you can spend another couple of minutes making a pledge of as little as $5, you’ll feel like a superhero defending democracy for less than the cost of a month of Netflix.