News 88.9 KNPR
Classical 89.7 KCNV

member station

Planet Money

Episode 361: The Matzo Economy


Adam Davidson, NPR

How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?

On today's show, we go inside the matzo business. A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And we learn what this niche industry has to tell us about the overall economy.

Note: Today's show is a rerun. It originally aired in April 2012.

Music: Alec K. Redfearn & the Eyesores' "CandyA**" and The Isley Brothers' "It's Your Thing." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Support comes from

Copyright 2015 NPR. To see more, visit
More from

You won’t find a paywall here. Come as often as you like — we’re not counting. You’ve found a like-minded tribe that cherishes what a free press stands for.  If you can spend another couple of minutes making a pledge of as little as $5, you’ll feel like a superhero defending democracy for less than the cost of a month of Netflix.