Listen

News 88.9 KNPR
Classical 89.7 KCNV

member station

NPR
The Two-Way

Ad Fumble: GoDaddy Pulls Super Bowl Puppy Commercial Amid Outrage

382224500_1834007553.png

A still from the GoDaddy Super Bowl ad that the company has now pulled.
YouTube
A still from the GoDaddy Super Bowl ad that the company has now pulled.

The Web hosting company GoDaddy has pulled its latest Super Bowl ad, which featured a lost puppy, following a social media backlash.

In the ad, the lost puppy returns home only to find that his owners have sold him using a website made with GoDaddy.

You can watch the video below:

The ad, titled Journey Home, is an apparent parody of this year's Budweiser ad that features the unlikely friendship between a Lab puppy and a Clydesdale.

But not everyone found the ad funny. Animal-rights groups such as SPCA said the ad promoted puppy mills. And the commercial, which was released today, prompted outrage on social media. Here is a sample:

The company quickly backtracked in a blog post, titled "We're Listening, Message Received." GoDaddy said it "underestimated the emotional response" to the ad and would pull it from the Super Bowl.

And, the statement added: "Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees."

Support comes from

And while we're on the topic of Super Bowl ads and dogs. Here's this year's Budweiser ad, Lost Dog.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

You won’t find a paywall here. Come as often as you like — we’re not counting. You’ve found a like-minded tribe that cherishes what a free press stands for.  If you can spend another couple of minutes making a pledge of as little as $5, you’ll feel like a superhero defending democracy for less than the cost of a month of Netflix.

More Stories

KNPR
KNPR's State of Nevada
May 05, 2011

Puppy Mills

KNPR
KNPR's State of Nevada