Big companies are becoming more inclusive and featuring more Blacks and other minorities in their ads and marketing materials as a way to take a stand against racism, analysts say.
Clean skin care is now a billion-dollar industry. But it's a murky label — any brand can claim its product is clean, regardless of the ingredients used in its formulas.
We’re all familiar with the slogan “What Happen Here, Stays Here.” It was created by the Las Vegas Convention and Visitors Authority and the firm, R&R Partners.
On Hanukkah, many Jews fry potato pancakes called latkes in oil or maybe schmaltz. But a century ago, one company saw an opportunity to make the Jewish fat of choice truly American: Crisco.
In a play on signature top-hatted man on Johnnie Walker scotch bottles, the company introduced the Jane Walker Edition. It's the latest example of seemingly gender-neutral products marketed to women.
Wisconsin has always been proud of its dairy industry, even branding itself "America's Dairyland." But some say the state's agricultural image is outdated, and want a more progressive slogan.
There are lots of "you can beat it" messages out there for cancer patients. For some, the positive spin feels insulting. The Food and Drug Administration doesn't regulate hospital ads.
The pharmaceutical company Alkermes is trying to increase the number of people taking Vivitrol for their opioid addiction by marketing the drug to judges, who have the power to influence treatment.
They're kids' new best friend and some teachers' worst nightmare. And despite being marketed to help ease anxiety and ADHD, one expert says there's no research to support that claim.
Launched in 2010, the multifunction cooker became a sleeper hit last year. That's when its maker harnessed the enthusiasm of owners – self-dubbed "addicts" – to spread the word online.
Advertising for products to treat symptoms of menopause is becoming much more upfront about issues like painful sex. But more than a few of the remedies are solutions in search of a problem.
Scent can affect how customers view a business, how long they spend shopping and how much money they spend, research shows. Businesses from stores to fitness clubs are convinced scents make sense.
Two UNLV students won a national competition and three-thousand-dollars each in scholarship money earlier this month. They had to think like political marketers: figuring out how to market ads to an imaginary audience, and get a hypothetical referendum passed.
