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    Adidas

    NPR
    Science
    The World Cup ball has been produced by Adidas since 1970.
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    The Science Behind The World Cup Ball

    Jun 20, 2018
    For every World Cup, there's a custom official ball. But how does the Telstar 18 actually stack up? To find out, scientists stuck it in a wind tunnel with a bunch of sensors.
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    NPR
    Parallels
    Sneaker company Overkill teamed up with Adidas and BVG, the German public transit authority, to create a shoe that has a built-in metro ticket.
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    Berlin's New Adidas Sneakers Feature Sewn-In Transit Tickets

    Jan 17, 2018
    These shoes are made for taking the metro. They may seem pricey, but they're about a quarter of the cost of an annual transportation pass in Berlin.
    NPR
    The Two-Way
    Adidas apologized for its "insensitive" choice of words in a marketing email to customers sent a day after the 121st Boston Marathon.
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    Adidas Apologizes For Congratulating 2017 Boston Marathon 'Survivors'

    Apr 19, 2017
    Internet users were quick to point out the tone-deaf phrasing in a marketing email to customers in light of the 2013 attack that killed three people and injured more than 260 others.
    NPR
    The Two-Way
    Adidas has pledged to help high school teams that want to change their mascots from Native American imagery. President Obama praised the effort, while the Washington football team shot back, calling the company's move hypocritical.
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    Adidas Offers To Help U.S. High Schools Phase Out Native American Mascots

    Nov 05, 2015
    At the White House Tribal Nations Conference on Thursday, President Obama praised the initiative and added that "a certain sports team in Washington might want to do that as well."
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