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Could Nevada One Day Lead The Cannabis Tourism Industry?

Visitors take pictures of themselves with a marijuana plant during the Expo Cannabis Fair in Montevideo, Uruguay, last month. One Nevada business hopes to eventually set the standard for marijuana-centered tourism in the state.
Associated Press

Visitors take pictures of themselves with a marijuana plant during the Expo Cannabis Fair in Montevideo, Uruguay, last month. One Nevada business hopes to eventually set the standard for marijuana-centered tourism in the state.

If there’s one thing Las Vegas wants to do – it’s attract more tourists.

Even with 42 million visitors last year, the question always remains how to get that number even higher.

The answer might lie in a new industry known as cannabis tourism. That’s right – travel options that center around marijuana-friendly businesses communities.

And one of the first cannabis tourism companies in the world is located right here in Las Vegas.

The CEO of The Travel Joint, Brannon Zimbelman, joins KNPR to talk about the industry and what it could mean for Nevada. 

 

 

Brannon Zimbelman, CEO, The Travel Joint 

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Prior to taking on the role of Broadcast Operations Manager in January 2021, Rachel was the senior producer of KNPR's State of Nevada program for 6 years. She helped compile newscasts and provided coverage for and about the people of Southern Nevada, as well as major events such as the October 1 shooting on the Las Vegas strip, protests of racial injustice, elections and more. Rachel graduated with a bachelor's degree of journalism and mass communications from New Mexico State University.