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The Art Of The Scare

Scary movies are getting bloodier and more extreme. And those who are in the business of scaring people must keep up with the growing appetite for intense and gory experiences. So are blood and guts the best way to instill fear? Or are there other, more subtle ways to mess with the minds of Halloween thrill seekers? We'll talk to experts on fear about how to score the biggest scares.

J.T. Mollner, creator, Freakling Brothers

Daniel Bear, actor, Freakling Brothers

Glenn Sparks, communications professor, Purdue University

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