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Honest Tea is stepping a little out of the norm when it comes to marketing campaigns. The company is setting up booths across the country offering any passersby to pick up a bottle of their product. Then, they are asking for a dollar in return all based on the honor system. So what were the results? Are people honest?
 
GUEST
Seth Goldman, co-founder, Honest Tea
Peter Ditto, psychologist, University of California, Irvine

 

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