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The Stratosphere's $20 Million Makeover

Presenting... the new Stratosphere! The hotel laid down a cool $20 million to shine up its image. With dark wood, granite counters, and brushed nickel, it's a brand new (and slightly pricier) Stratosphere. But are the renovations worth it? Will other hotels follow in its footsteps? And how will its shiny new image change that side of the Strip for other older hotels?

David Schwartz, Dir, UNLV's Center for Gaming Research

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Friday, January 21, 2011