The Aladdin Hotel will be 're-branded' as Planet Hollywood by it's new owners. We asked Vice President of Brand Services at R&R Partners, Dale Erquiaga for his thoughts on brands and who the new Aladdin will appeal to.
The Aladdin Hotel will be 're-branded' as Planet Hollywood by it's new owners. We asked Vice President of Brand Services at R&R Partners, Dale Erquiaga for his thoughts on brands and who the new Aladdin will appeal to.