A series of studies led by UNLV researchers says regular slot players can’t tell the difference between the house edge from one game to another.
Anthony Lucas is a UNLV Hospitality College professor behind the effort, and he told CDC Gaming News that some casinos around the world are already using the information to boost their revenue.
The studies have generated controversy over the long-held belief by casino operators and consultants about a player’s ability to detect differences in how much – and how often – a slot machine pays.
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In the study, researchers went to multiple casinos frequented by local residents in Mexico, Australia and the U.S., including Las Vegas and unnamed tribal casinos.