This week kicked off the 2018 legislative session in Utah, and Governor Gary Herbert is making a quick push for one of the state’s largest industries: Tourism.
Herbert is asking for $22.5 million to go to the Tourism Marketing Performance Fund, which will go specifically toward promoting rural areas of the state.
Tourists spend $8.4 billion in 2016, which generated nearly $1.23 billion in state and local tax revenues.
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Despite a relatively slow start to the ski season, industry leaders are optimistic that Utah could have another strong winter season after three consecutive record-breaking years.