Nevada is opening a tourism office in India, hoping to capture a larger share of travelers coming to the U.S.
Lt. Governor Mark Hutchison said in a statement Monday that he's headed to New Delhi to launch the new international branch promoting travel and tourism to Nevada.
The state said Nevada has a 6.5 percent share of the India travel market and that the research shows the top reasons for travel are to visit family and shopping.
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A survey of more than 800 visitors indicated they also enjoy large malls, wildlife viewing, camping and historical monuments while overseas.
The state said Indians on average budget a maximum of about $5,400 per year for international travel.
Nevada recently closed its tourism office in Beijing, China.