If you've got no qualms about questionable videos of you causing alcohol-fueled mayhem in Las Vegas sending ripples through your work and personal life, this is the ad campaign for you. In a nod to "The Hangover," Hotels.com has launched an interactive ad campaign starring -- ta da! -- YOU.
As a craven reprobate. A few mouse-clicks and -- voila -- your face is realistically superimposed on that of digital stand-ins. From the New York Times:
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Now, in a Web promotion reminiscent of the movie, Hotels.com is encouraging people to cast themselves in their own hotel misadventures by substituting their faces and the faces of friends for those of actors in provocative videos. On a site for the campaign, TripYourFace.com , a user can upload a photo from a Facebook profile and profile photos of up to three friends. After choosing the actors to superimpose the faces onto, users crop uploaded faces, adjusting brightness and color to match those of the actors, and then are taken to a screen that features a hotel room in New York, Las Vegas or Paris.