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How not to make friends: By suing everybody

Two hundred and sixty-four lawsuits later, Righthaven's recent loss to a li'l nonprofit over copyright infringement might backfire and blow up in the newspaper industry's face -- not to mention continue to tar the image of newspapers in an age when they, like, super-mega-need readers:

“I think that the blunderbuss approach to litigation, without careful thought of who you are suing and how the public will perceive such a lawsuit, raises important concerns for the public image of newspapers,” he said. Ardia said Righthaven’s goals and those of most news organizations may be quickly diverging as the lawsuits pile up.


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