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If it spares the ladies horribly overwrought pickup lines, it's fine with us

A new Vegas-centric hookup website a la Ashley Madison hopes to bring conventioneers, tourists and visitors together into sweaty 'n' discreet extramarital union sexytimes

“A few of us were sitting around at lunch talking about different vacation destinations, and we kept coming back to Las Vegas and people always talk about getting lucky in Vegas, but not the lucky from a slot machine – we were talking the other lucky,” Reed said. Reed and two friends – Nathaniel Laurant, president of the website, and Fredrick Hoffman, vice president – came up with the idea of a website where Vegas visitors could connect for casual fun, formal dates, business meetings or no-strings-attached liaisons. The domain name was registered in March 2011.

As a longtime journalist in Southern Nevada, native Las Vegan Andrew Kiraly has served as a reporter covering topics as diverse as health, sports, politics, the gaming industry and conservation. He joined Desert Companion in 2010, where he has helped steward the magazine to become a vibrant monthly publication that has won numerous honors for its journalism, photography and design, including several Maggie Awards.