Mexico’s film industry began to peter out in the 1960s. As globalization took hold, fewer and fewer Mexican films were made, and quality suffered.
Then, Mexico got rid of a law that required theaters to reserve 50 percent of screen time for national films. This was done in preparation for the North American Free Trade Agreement – which went into effect in 1994. The country’s economy was also in bad shape at the time, leading Mexico to cut most financial help to the film community. But some observers are seeing a renaissance in a string of box office hits and international awards for Mexican filmmakers.