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The Vodka Mystique, From Bond To Bottle Service

What’s in your glass? If you’re like more and more Americans it won’t be whisky or rye. Nor wine or beer.

It will be vodka.

Ever since James Bond asked for a vodka martini, the clear spirit has gone from strength to strength. And it has risen exponentially.

Of course, it’s reached a zenith with the four-figure bottle service for Grey Goose that is now such a money-maker at nightclubs along the Las Vegas Strip.


Victorino Matus, author “Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America.”

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