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Las Vegas visitors and residents can now hail a ride from a taxi or limo company using their smartphone. Las Vegas-based Integrity Vehicle Solutions launched the Ride Genie app on Wednesday. About 400 black cars, SUVs and limos from several transportation companies will be picking up assignments from the app, while taxis will be added in the next six to eight weeks. The app lets users watch the vehicle's progress toward them on a map.
The drivers are professionals regulated by the taxi authority and not people using their own cars. Ridesharing companies Uber and Lyft have expressed interest in entering the Las Vegas market, but regulations have kept them out.