Author Richard Florida launched the discussion of the the "creative class" a decade ago. It became a buzzword for economic development and the way to try to become the next Silicon Valley. Many cities have tried to model themselves on it with varying degrees of success. But the Creative Class Group is now advising Tony Hsieh and Zappo's with their downtown project. Richard Florida is a keynote speaker at the Las Vegas Chamber of Commerce's Preview 2012 and he joins us to discuss the ways to build a smarter and richer city.