Caesars plans to completely change the face of two of its Strip properties with the $550-million-dollar Linq project. The project will be anchored by a massive Ferris wheel along with a "re-skinned" Imperial Palace and O’Sheas casinos. The company is also touting 3,000 construction jobs and 1,500 permanent jobs after construction is complete in June 2013. Caesars also says the project is planned to appeal to the region’s growing Gen X and Gen Y clientele – ages 21 to 46. So how does this fit into Caesars larger plans for Las Vegas? And what challenges will Caesars Entertainment face as the economy in Las Vegas continues to struggle. Jan Jones, senior vice president of communications and government relations for Caesars Entertainment joins us to discuss the Linq project.
Jan L. Jones, Sr VP of Communications and Government Relations, Caesars Entertainment