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Fido Takes a Spa Day

Trump Hotel is offering an in-room massage for dogs. (In case any poodles or St. Bernards were wondering, the massage also comes with a dog bed, treats, and bottled water.) Is catering to pets a rising trend on the Strip? Does it rake in profits, or is it just an extra perk for (human) patrons? Does pampering the pooch pay off for hotel/casinos? And how do you get Fido to lie still for a Shiatsu massage?

David G. Schwartz, Dir, UNLV's Center for Gaming Research
Sherri Maher, Spa Dir, Trump Las Vegas

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Tuesday, March 8, 2011
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